Kovalam's transformation into a prominent tourist destination began in the 1930s when the Travancore Royal Family built a palace overlooking the beach. This attracted European guests, laying the foundation for its future popularity. The arrival of hippies in the 1970s further cemented Kovalam's reputation as a laid-back coastal paradise. Over the years, Kovalam has evolved into a well-developed tourist hub with a range of accommodations and activities, while still retaining its inherent charm and natural beauty.