Rafting in Rishikesh gained popularity in the late 20th century as adventure tourism began to flourish in India. Initially, it was primarily enjoyed by adventure enthusiasts and experienced rafters. However, as the sport's popularity grew, the infrastructure and safety measures improved, making it accessible to a wider audience. Today, Rishikesh is a world-renowned rafting destination, attracting tourists from all over the globe. The Ganges, considered sacred in Hinduism, adds a spiritual dimension to the adventure, making it a unique and cherished experience.